1. Help a Reporter
Join this site: http://www.helpareporter.com.
The site lets people in press and from blogs request information from people in the business/tech/fitness/entertainment fields. If you’re quick to answer then you can get mentioned on their outlet.
2. Get Notified
Sign up for email notifications and make sure they get sent to your phone.
3. Be Aware
HARO will send 3 emails every business day. Check it out as soon as it gets sent and quickly scan the top for anything you could contribute to.
4. Email Them Fast!
Email the Journalist/Reporter/Blogger/Author quickly.
5. Interact With Your Press
Set up Google Alerts so that you get notified when your Company gets mentioned somewhere.
This way you can interact with the person who wrote about you and foster that relationship.
You can also interact with the commentors of the article.
6. Go All Out
Keep at it. You won’t get press by just answering one query – you need to answer at least 5 to 10 a week, and you’ll eventually see results from your labor.
7. Press Releases Work
Don’t be ignorant.
Press releases still work.