The reason for going from RankingClimber to BloggersCompete is because Bloggers Compete explains the concept of my Start Up Company with ease. Also it fit the unique selling proposition that I came up for it – Bloggers Compete, Advertisers Win. Ranking Climber was a good name, but it was more for a SEO Tool, not a site that will revolutionize the way Advertisers can engage Bloggers. Also, whenever I talked to people about RankingClimber they either thought it had to do with climbing mountains or SEO. I appreciated it when they thought SEO, but never did anyone ever think that it had to do with Blogging. I wanted to change that, and I feel like I successfully did that with the re branding. I used 99designs.com to get a new logo, which is cool, because I used a crowd sourcing site for my crowd sourcing site.